welcome to FUKUTOKUSHA K.K.

Based in Tokyo, Japan FUKUTOKUSHA is a consulting team specializes in store development and branding strategies of consumer oriented retailers aiming to grow the business in Japanese market.

Our policy is “never to create a black box”.  We always pursue to deliver simple and comprehensive output that clients can explain in words of their own.

company & service

our services

We provide strategic advice and supporting logic / data to consumer oriented retailing companies.  We have advised some of the highly recognized consumer retail brands with outcomes including;

  • Store development strategy consulting – Draft store development strategy upon Japan market entry;  Store development potential analysis;  Store real estate locationing analytics;  New store sales forecasting model development & training;  Existing store network diagnostics;  Competition / cannibalization analysis of existing stores;  Employee training (store development basics / store development strategy workshop).
  • Retail brand strategy consulting – Marketing planning;  Marketing intelligence;  Customized marketing research;  PR / marketing communications strategy development, direction & execution.

For more information, please feel free to contact us.

managing directors

Mari Koizumi

Marketer.  Juris Doctor, Graduate School of Law Hitotsubashi University.

Ex – marketing / pr manager Apple & WebTV Networks, brand management group manager Starbucks, international brand management Schwarzkopf & Henkel, marketing manager Krispy Kreme Doughnuts, marketing intelligence IKEA.

Mari’s career includes broad and varied marketing experience spanning business development, brand management, product management, marketing intelligence, B2B marketing, creative direction, PR, IR, advertising, merchandising and legal research.

Taku Kato

Taku is an expert of market strategy and sales forecasting model development for retail business, providing strategic advice to wide variety of categories of retail chain operators.
Prior to become an academic specialized in service marketing and store development strategy, Taku developed thousands of real estate locationing analytics plus sales forecasts for McDonald’s Japan and Starbucks Coffee Japan utilizing his statistical modeling and financial analysis skills.

Academic Positions
Assistant Professor of Marketing, Kyorin University.  Visiting Assaistnt Professor of Marketing, Mejiro University.  Visiting Assistant Professor of Marketing, Tokyo Gakugei University.  Visiting Assistant Professor of Marketing, Tsuda University.  Research interests:  Service Marketing, Store Development Strategy, Quantitative Analysis of Consumer Behavior.

Business Career
Starbucks Coffee Japan, Ltd.  – Real Estate Research Team Manager, Real Estate Department, Store Development / Strategic Planning Team Manager, Corporate Planning.  Marketing Center Co., Ltd.  – Research Planning Division for McDonald’s Japan Store Development / Research Planning Division (clients include convenience store and other major retail chain operators).

BA:  Keio University, Faculty of Commerce (Major: Marketing).  MA:  Tokyo Institute of Technology, Interdisciplinary Graduate School of Science and Engineering, Department of Computational Intelligence and Systems Science.  Doctor Course:  Keio University, Graduate School of Commerce.  Overseas Education:  Copenhagen Business School.  Doctor Course:  Tokyo Institute of Technology, Interdisciplinary Graduate School of Science and Engineering, Department of Computational Intelligence and Systems Science.

Japan Association for Consumer Studies, Japan Marketing Research Association

Publications (English)
Should Service Retailers Expand Store Network Nationally?  Case Study of Cramming School Business in Japan, International Review of Management and Business Research, Vol. 4 Issue. 2
Store Development Strategies of Mini-box Service Retailers: Analytical Framework and Case Study in Japanese Food Service, International Journal of Marketing Studies, Vol. 4, No. 4; 2012,  pp. 1-12.
Dynamics of Mini-box Service Retailers’ Store Network Management, International Business Research, Vol. 6, No.1; 2013, pp. 54-62.

company profile

Founded August 25, 2009
Office 455-2, Kawaguchi-machi, Hachioji-shi, Tokyo 193-0801 Japan  [Contact by e-mail]
Managing Directors Mari Koizumi, Taku Kato