As the number of karaage (fried chicken) stores increases, people tend to say, "Branding is necessary to be chosen," but what does "brand power" mean in the store business?
New store sales forecast "super" introduction (3) Importance of "preparedness" that "sales forecast = internal agreement"
What is the essential reason why the sales forecast is off?What should I do to get closer to a winning prediction?Why is it not possible to hit by simple regression analysis alone?Let's talk about the basics of sales forecasting.
New store sales forecast "super" introduction (2) Simple regression analysis practice!Relationship between store area and predicted sales
What if the sales forecast doesn't show a clean trend?Using the relationship between store area and forecasted sales as an example, we will explain a simple method that uses two simple regression analysis formulas.
New store sales forecast "super" introduction (1) What is regression analysis?Essential knowledge that can be understood only by junior high school mathematics
Sales forecast for new properties that many people are worried about "I can't hit" or "I don't know how to do it".The knowledge of statistics and Excel, which is essential for sales forecasting in store development, is directly explained in practice, using only junior high school mathematics.
Pitfalls in road-side store sales forecasts: What is the reason for not selling even if the amount of traffic in front of the store is outstanding? ~
What is the relationship between traffic volume in front of the store and store sales?Based on the painful experience of a roadside store on a strong flow line, where predictions were greatly missed, he explains how to view the traffic volume in front of the store and important points to check other than the number of passersby.
If I compare the company to my parent and Tokyo Chikara-meshi to my child, I feel a pity.It should be engraved in your memory forever. There is no sin in the name of "Tokyo Chikara Meshi".
How do you go about opening stores to increase your market presence and increase the ability to attract customers and the customer base of your brand as a whole?In addition to increasing the number of stores, it is necessary to consider area strategies as well.
There is a lot of dark news these days, but if you change your mindset, there are infinite stages for people with experience in store development to play an active role.What are the possible options for the new era, such as skill improvement, job change, independence, etc.?
Visibility of stores and properties, visible or invisible?This is an annoying word for store developers, which often becomes a point of contention when making property decisions.Explains the concept of quantification and sales forecasts, and points to note in practice.
The free tool "use area map" that allows you to visually grasp what kind of area the candidate site for a store is in an instant is very convenient.What is a land use zone under the City Planning Act?also briefly explained.
A TG is a large facility that generates a flow of people and vehicles. There are many different types of TG. How should we think about "What kind of TG is advantageous to our company?"
It's important, but we've started a series of "Ekimae Gencho Drills" where you can quickly check the latest situation in the city, where you don't have enough time to walk on the road because it's so big, with videos and quizzes!Information on the Funabashi Station south exit area.
Analysis of Ramen Jiro's Existing Stores  Yaenkaido Store 2-Perspective of comparing existing store data-
Currently practicing existing store analysis, property research, and sales forecasting methods using Ramen Jiro as a theme.This is a location evaluation and local survey report for Hachioji Monkey Road Store 2.We also introduce how to compare data from several stores.
Conducted location evaluation and localization of “Ramen Jiro Mejirodai”, an urban roadside location on the western edge of the Tokyo metropolitan area.I will explain step by step.We also talk about sales forecasting.
In this blog, we introduce "free market research" and desk research methods that can be used by store developers.Practical edition and current survey report on Ramen Jiro Sengawa store.
"Ramen Jiro" Store Opening Strategy ~ Approaching Ramen Jiro from the perspective of store development ~
Practice trade area analysis with the free tools introduced.What happens when you look at Ramen Jiro's store network from the perspective of store opening strategy?How does it compare to competitors?I will explain.
How to use jSTAT MAP and Rich Reports - Free!Trade area analysis technique that can be done with GIS ~
The GIS system used to cost millions of dollars to install, but now the government provides it for free.A commercial area analysis tool for store developers.I explained how to use it in the video.
How to find out the sales of competing stores -Collect and use things that are thrown away at stores-
What I want to know the most in the competition research is the sales and number of customers of the competing stores.It is necessary to have a method of estimating to some extent even if it cannot be checked accurately.Here's one easy way to do it.
As a commercial area survey that can be done free of charge at your desk or at home, the survey results of the Chamber of Commerce and Industry are useful when you want to know the pedestrian traffic volume of roadside properties such as central city areas.Take Shizuoka City as an example.
Explains how to use the "traffic census visualization tool", which is very convenient when you want to know the road traffic volume around the roadside property as a commercial area survey that you can do for free at your desk or at home.
How to watch Ekiden/Marathon Broadcasts-Market research that can be done for free during the year-end and New Year holidays-
Ekiden and marathon broadcasts are perfect materials for understanding the store opening situation of the city and roadside stores.Please take a look at the broadcast of many ekiden and marathon events during this time.
happy New Year.It was New Year's Day when I enjoyed the superb view of Mt.Fuji.We look forward to working with you this year.
When the future is uncertain, it is necessary to observe and investigate what is happening on the front lines of consumption, and to think smartly.
The most difficult (?!) roadside ramen shop ~ Ease of access to the property and the structure of the property ~
This ramen shop was remembered as a roadside store with the toughest property structure for drivers.If you are confident in driving, please try it.
An example of a script explaining to foreigners "What kind of market is Japan?" ~Four characteristics of the Japanese market~
We would like to introduce the "four characteristics of the Japanese market" that our company uses to explain the commercial appeal and characteristics of the Japanese market in a concise manner at meetings and business negotiations with foreigners.
Continued What is "high-speed store opening"? ｜Things that separate favorable and unfavorable patterns of development
Chain stores that have spread nationwide often experience a period of high-speed store openings, but the timing is important.Accelerating store openings from the initial stage of growth also entails risks.
What is "high-speed store opening"? ｜How to decide the “speed” of opening a store in formulating a store opening plan
The store opening plan, which allocates the number of store openings by year, affects the store opening speed, but what should be considered?There are times when it suddenly becomes a high-speed store opening and vice versa.
Learn from veterans, XNUMX stages of store property information collection ~ Passive ⇒ Active ⇒ What's next? ~
In store development, “active” information gathering activities are required to acquire property information before “marketing”.Going further, what is the “aggressive store development” practiced by veterans?
Commentary on the Latest Population Census Data -Four Categories of Aggressive Store Opening ⇔ Avoiding Store Opening + Application to Area Strategy-
Explains the results of categorizing the top 2 prefectures and city level data of the Population Data Preliminary Report of the XNUMX Census into XNUMX categories for store development practice, along with how to use them to create area strategies.
How to collect store property information? -Mechanism for collecting information and preparation and mindset for sales-
Difficulty gathering property information is an eternal theme of store developers.How is property information collected?What kind of information collection should we aim for?What should I start with? ...