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新刊書籍発売のお知らせ『Food Markets』(英語)

弊社取締役の加藤拓が、第5章『How Should Restaurant Chains Develop Store Networks without Stumbling in Domestic Market?』(飲食チェーン企業は国内市場で店舗網をどう拡大すべきか?)の章の執筆を担当した書籍『Food Markets: Consumer Perceptions, Government Regulations and Health Impacts』が2016年9月20日に刊行されますのでお知らせします。

Food Markets: Consumer Perceptions, Government Regulations and Health Impacts
Authors / Editors:  Peggy Vaughn
Pub. Date: 2016 – 3rd Quarter
Binding: Hardcover


最近、Food Marketsという本に掲載された持論について、平ったくお話ししたいと思います。






Normally, firms in the food service field need to develop a large number of outlets to cover domestic market, leading to the growth of firms themselves. They would have to both expand markets geographically and penetrate one geographic market in pararrel. When some firms might attempt to expand their outlets nationally, managers sometimes find it difficult to make a concrete plan to expand their markets in domestic context. The reason for that is, relatively little has been known so far regarding how firms should expand their geographic markets depending on their growth stage in domestic context without damaging corporate performance. Reflecting some previous research results which both classified geographic forms of store networks in the domestic context and clarified the relationship between these geographic forms of store networks and the corporate performance through a case study of Japanese food service firms, this paper would attempt to give some strategic suggestions regarding how the headquarters of restaurant chains should manage their store networks in domestic context. Main results are (1) Firms should have a new perspective to grasp their store networks as a whole. (2) Firms should understand that changes in forms of store netowks would affect corporate performances.


store development, market expansion, store network, food service, chain store