What is a commercial area, flow line, catch rate, and cannibalism?We have started distributing videos on YouTube that explain store development terminology in line with practical work.Please use it for theoretical armament of property explanation.
Blog - “Store Development Practical Course” Seminar Instructor’s Column
tag: cannibalism
“Suddenly” fall into the red XNUMX | Suddenly! Steak Gap between the number of stores that should be
It can be said that Pepper Food Service had no concept of “opening a number of stores suitable for the size of the market”.I was surprised by the number of store openings in the metropolitan area.I don't think it's strange for some investors to think that it's unforgivable for the company to fall into the red.
“Suddenly” fall into the red XNUMX | Lessons from the perspective of “suddenly! Steak” store opening
Ikinari Steak's Pepper Food Service fell into the red for the first time since its listing.I made a similar mistake to Pepper Lunch, and I'll leave what I can say from a store opening perspective for later lessons.The reason why in-house competition occurred, which rarely occurs, is thought to be that the company opened stores without carefully considering the balance between market size and the number of stores.
With 1,000 stores like the Nishimatsuya chain, the store network spreads all over the country, but the problem is whether they are distributed according to the scale of each regional market.If you open too many stores in a small market, cannibalism will occur, and conversely if you do not open enough stores in a large market, you will lose sales opportunities to competitors.
This is a story about the area around NMG Station on the main T line of Tokyo's private railway company T.Back in the year 15, about 2000 years ago, there were almost no skyscrapers like there are today, and depending on how big the T line train running on the elevated train looked, you could easily walk from there to NMG station.
A modern version of the “Award for Distinguished Conduct” This is a continuation of yesterday.Well, back in 1999 (when McDonald's was opening new stores at a rapid rate), I had the opportunity to work in the Store Opening Department of McDonald's Japan's Store Development Headquarters.Today, I will remember those days […]
This is a countermeasure for questions when opinions are divided between store development and sales.How many more stores can you open in this area?Are you okay with opening a store?How do you know if an area is healthy or sick?How much can I sell if I open a store in this property?Will there be an impact on nearby store sales?How should I incorporate it into the area plan?
We use a 12-month moving average that removes short-term fluctuations.The 12-month moving average is also used when analyzing the presence or absence of cannibalization when own stores open nearby.This is because the opening of our own store means "increase in the number of competing stores", which is included in Factor A.Next, test the difference in means.
There are four things to check when considering cannibalism: (2) the size of the market (day/night population, commercial sales, etc.), (2) the distance between two stores, (2) the size of the two stores, and (4) the location of the two stores.Combining the items to consider for each, cannibalization strength is divided into 16 ranks.
Store sales vary from store to store, why?What factors determine store sales?Let's think about that.Also, cannibalism should be predicted by an objective method, up to a specific percentage drop.I would like to tell you how.
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