tag: Brand recognition

Disappointing “black ship attack” | In response to the article “Decathron Landing”

DECATHLON opened its first store in Japan in March 2019.It seems that there are 3 stores in 55 countries around the world. The first store is located on the 1570rd floor of Hankyu Nishinomiya Gardens Main Building in Nishinomiya City, Hyogo Prefecture.Black ships are not well known in advance, and there is a feeling that they misjudged the first port to attack.

To details

What is a clean closing? XNUMX | Case of ramen shop “Ichirikido”

Based on the information, it seems that Kanda Ichirikido decided to close in about a year.With the number of stores in the low single digits, it is a very courageous decision to withdraw while the damage is still minor.It is difficult to establish a business that has shops around it as a matter of course.

To details

2010 | following trace of branch of BRONCO BILLY branch from 2018 to XNUMX

We confirmed that concentration degree to specific metropolis and districts of the number of the stores was distributed at the same time as BRONCO BILLY expanded store network in wide area.Looking at changes in corporate performance, we can see that the operating profit margin has declined significantly in 2017, and the selling, general and administrative expenses ratio has risen accordingly.

To details

Balance of XNUMX items to be carefully considered when opening cosmetics brand stores -L'Occitane research-

L'Occitane was a representative example of a tenant company that could be bullish, but recently it is not uncommon for the store to not feel prosperous.According to a person involved in the cosmetics industry, "unfortunate things happen when the number of stores approaches a certain number."Cosmetics need to be carefully balanced.

To details

Thinking about “starting, intermediate, and suppressing” tenants in commercial facilities XNUMX | Fostering an image and increasing number of stores

The tenant who got off the mound in the starting lineup was probably not well known by the customers or was not expected "there".It is necessary to think about the image of the company that you want consumers to have and the store opening plan as a whole, rather than separately, before drawing up the final form of multi-store expansion in earnest.

To details

Following the opening of “iias Takao” [XNUMX] Three common points of tenants who are easy to replace in SC

It is yesterday's continuation. I know it's really rude since "Eas Takao" has just opened, but I'd like to think about "tenants that are likely to be replaced quickly."What I would like you to think about is the continuation of the common point, “The commonality of tenants changing from an early stage after opening […]

To details

Following the opening of “iias Takao” [XNUMX] Common points of tenants who used it (below)

It is yesterday's continuation.Part of the reason I didn't know about either of them was my lack of education, but aside from that, what do "Denver Premium" and "Yogibo" have in common when it comes to store development?As far as I briefly checked the store list, […]

To details