Last timeUntil now, in the work of store development, rather than “passive” development such as “searching for vacant properties” and “collecting properties on the market”, we take a step further and “active” to acquire information before it goes on the market. We have been talking about the idea of ​​"closure prediction" as a way to think about stores that are currently in business and that are likely to become vacant properties in the future. .

This time, we will introduce the idea one step further.

It can be called "passive" to "active" and advanced "active/aggressive" information gathering. It is also called “aggressive store development”.What is the specific method?

If I try to "edit" it by incorporating some of the words of the store development veterans I've met so far, I think I can say the following.

Furthering the trend from passive to active means targeting stores that are open and unlikely to become vacant properties.How can you select and target a place where you want to open a store in a facility such as a store or parking lot that is in operation in a certain area, and replace it with your own store?I think.

Concrete activities include directly persuading landlords, demonstrating the merits of opening a store as a method of land utilization, asking real estate agents to work with landlords, etc.

However, such aggressive/aggressive methods should be used with caution.

If the real estate is realized, failure of internal coordination is unacceptable.If you fail to pass it through the company, you will be excluded from the subjects who can tell you information ahead of time. There was also a person in charge of a real estate company specializing in commercial properties who said, “If I think this person cannot pass, I will stop introducing them.”

Opening a new store is a competition for a limited number of locations that sell well.

The above is a general idea about collecting information on roadside stores.For more informationThis videoI am talking to you.

Next is collecting property information for commercial facilities.This is a little different from the roadside store.Coming soon YouTubeWork channel called store development”, so if you are interested, please subscribe to the channel.

How to collect store property information? ④ What is the advanced version "Aggressive development" (with notes for beginners)

Series ④, which considers the eternal theme of store developers, the problem of "hard to collect property information", is the final installment of the roadside store edition.Passive information gathering → Active information gathering → What is advanced technique "Aggressive development" in the town aiming to open a store?But why shouldn't it be easily imitated?

  • 00:00 Review of methods for collecting store property information (XNUMX) to (XNUMX) and today's content
  • 00:45 What comes after passive and active (?)
  • 01:49 (?) Hint: What did the veteran store developers say? ~Veteran quotes~
  • 02:17 Great Veteran Quotations ① A Veteran's "View of the City"
  • 03:51 Great veteran sayings ② more advanced edition
  • 04:55 (?) answer
  • 06:26 However, the reason why you should not carelessly imitate
  • 08:21 Summary of “Methods for collecting store property information” ① to ④