What does "TG" mean?

In this blog, we take up and explain various words that are often used in the work of store development and are suitable to be called technical terms.Today, what is "TG"?That's what I'm talking about.

TG was originally used by McDonald's for a long time, but there is an original English word, and it takes the first letter of it.

It's a "Traffic Generator".

"Traffic" means transportation or passage. The word "generator" means something derived or created.Taking the initials of this "Traffic Generator", it came to be called TG.

A TG is a large facility that generates a flow of people and vehicles.In other words, it can be said that it is a facility that has the power to attract customers on its own.It refers to a powerful facility that attracts people and cars toward it.Many of them are large in size.

On the other hand, companies that turn small stores into multiple stores do not have the ability to attract customers on their own, so they often rely on TG to attract customers.

An example of TG?

Therefore, there are many possible TGs, but I would like to introduce some representative examples.

Examples of transportation-related TGs include railway stations and bus stops, airports, ship ports, highway interchanges and service areas.These things have the power to gather people and cars.

Commercial TGs are places where people gather for shopping and where cars gather.For example, large shopping centers, station buildings, department stores, etc.Artificially developed commercial agglomerations and parts of naturally occurring shopping streets can also be TGs.

Thinking about TG, where people gather to work, there are office buildings and complex buildings that include things other than offices.Large factories can also be TGs.

Things like high-rise apartments and housing complexes where many people live can also be considered as TGs.

In addition, TGs can be places where people gather for tourism, leisure, public or other purposes.

Tourist attractions, shrines and temples are places where people gather for sightseeing.In relation to tourism, things like large hotels can also be considered TG

Leisure facilities such as cultural and sports facilities, libraries, museums, and sports facilities can also be considered TGs.

As for public facilities, government offices such as city halls and prefectural offices, as well as large hospitals and schools can be considered TGs.

More recently, distribution centers and roadside stations have also become popular.This new type of TG is also appearing.

As such, there are many different things that can be TGs.In short, it is a large facility that has the power to naturally gather people and cars, so it can be various things with such power.

What will or will not be a TG for your own store

I often get questions like this. Assuming there is a facility called 〇〇,

"Will 〇〇 become TG?"

"Can 〇〇 be our company's TG?"

How should we think about this?

I have some TG.We have our own store.And there are customers of the shop.When considering these three elements, there is a strong correlation between customers going to the TG and then visiting the company's store from there.Or after coming to the company's store, go to the TG.If this arrow holds true, you can consider that TG to be your company's TG.The thicker the arrow, the more strongly related the TG is to your company.

Conversely, customers go to that TG, but they don't often come to our store from there.Alternatively, customers rarely come to one of the company's stores and then go to the TG.Not used or used together with own stores.It should be considered that such things are unlikely to become TGs.

For example, will an elementary school be its own TG?Let's think about that.

Elementary school students go to elementary school.Elementary school students usually go straight home when they go to elementary school.If you think about it, elementary school may not be a direct TG for many stores.Therefore, I think that there are almost no companies that are actively opening stores next to elementary schools.For many companies, elementary school is unlikely to be a direct TG.

However, it is not the case that there are no companies that open stores next to elementary schools.Besides elementary school students, there are guardians.Elementary school students go to elementary school, and parents of elementary school students sometimes need to rush to buy school supplies and learning-related items, in other words, school necessities.In the case of stores used for such purposes, it is advantageous to have an elementary school within the commercial area.So, in this case, the elementary school can be a TG.

How to find TGs that are advantageous to your store

So, there are various TGs, but what is the TG that is advantageous for your company?That's what you need to think about.

As a specific question, what are the TGs that exist in common in the commercial area of ​​the stores with high sales among the company's stores?I'd like you to think about it.

Find out what kind of place your company's customers were just before coming to the store, or what kind of place they go to right after they leave.Or look at your audience.What are the relevant TGs while doing something like this?It is necessary to think about

Ultimately, this will lead to clarifying the conditions of stores that sell and improving the accuracy of sales forecasts.

There are many types of TG.What kind of TG would be good for your company to have in your trade area?From that point of view, please try to find a common TG in the trade area of ​​a store with high sales.

Our YouTube channelI also uploaded a mini lecture on , so please take a look.