A free tool that allows you to instantly understand the characteristics of potential store opening areas

In this blog, for store developersFree market researchThis time, we will introduce a method to instantly know the area characteristics of the area, such as what the area around the store or property is like.

What kind of area is the candidate site for the store? For example, is it an area where daily consumption occurs, or is it an area where special consumption occurs?Is it an area with many detached houses, or is it an area with many high-rise housing and collective housing?I think you can think about these things.

What kind of area is the candidate site for such a store?There is a free tool that can help you figure it out.This is a "use zone map" that expresses the land use zone data of the Ministry of Land, Infrastructure, Transport and Tourism on a map in an easy-to-read manner.If you search, you will find various things, but the one I found most useful is Click here for more information..

The map is color-coded and various terms are listed on it.This is called a "use area".I think that many people who have studied real estate will remember that they learned about the City Planning Act.That's right.

What is land use area?

I don't think we should go into too much detail about what a land use zone is, but in order to make effective use of the land use zone map, it will be easier to read if you have at least an image of it.

Therefore, if you check it easily, this is what the City Planning Act stipulates.Use is how the land is used.It can be used for residential, commercial and industrial purposes.When it comes to opening a store, I think that people tend to focus on housing and commerce.

This use area is divided into 13 types.The land is divided into areas, each of which has a designated use, and there are 13 types of uses.

Depending on the purpose, there are regulations such as the height and size of the building, and the types of businesses that can be opened.Although it is not divided by the word "store opening", there are regulations such as the type of industry and facilities that can be opened.

Image of each use area

On the land use area map, you can see what use the place is for on the map.Therefore, if you understand the characteristics of each use area, this will be very convenient.

Is it a place where everyday consumption takes place or a place where special consumption takes place?If you want to know about, you should focus on "neighboring commercial area" and "commercial area".The place where daily consumption takes place is called the 'neighbourhood'.A commercial area is a place with a strong downtown-like element where people gather from a relatively wide area where special consumption takes place.The word commercial is the same, but the nuance is slightly different.

Then, about housing, there are areas with many detached houses and areas with many high-rise housing.It also has different areas of use.

Areas with many detached houses are called first- and second-class low-rise exclusive residential areas.Since it is only for low-rise housing, tall buildings cannot be built.

Conversely, areas with a large number of high-rise apartments are classified as Type XNUMX and XNUMX medium- and high-rise exclusive residential districts.There is no guarantee that it will be densely populated, but it is an area that can be densely populated.

Then, although it is a place with a strong residential element, such a house where relatively many types of businesses can open is called a first-class second-class residential area.

I believe that these XNUMX use areas are the focus of attention in store development and store openings.

There is another relatively new area, which is an area where farmland and low-rise housing are combined and called a "denen residential area."I don't think anyone who bought a house a long time ago has come out, but it seems that rural residential areas are sometimes designated now.

So far, we have covered 13 out of 9 land use areas.The rest are industrial.An industrial area or a semi-industrial area.The remaining XNUMX are related to industry.

Let's actually use it

For example, let's display the area along the Chuo Line centered on Kichijoji on the land use area map.There is Kichijoji station in the middle, and the surrounding area is written as "Commercial" and is displayed in red.On this map, looking for red is a commercial area.On the other hand, "neighborhood commercial" is displayed in pink around it.Neighboring commercial districts often stretch around stations, around commercial districts, and along roads.

Therefore, I think that many people tend to look at the map at first and look for red or pink areas.

Also, by clicking on a residential area on the map, you can grasp the building coverage ratio and floor area ratio of that area.

Also, the area displayed in green is an exclusive area for first-class low-rise residential buildings.I can understand that it must be a place with an atmosphere like a quiet residential area where detached houses are lined up.

In such a situation, this land use area map is very useful.Please take advantage of it

our YouTube channelI also uploaded a mini lecture video.The actual operation screen was displayed and explained, so if you are thinking about using it, please take a look.