If there is money to throw away, there is money to pick up

When it comes to competitor research, the most important thing you want to know is the sales and customer numbers of competitors.How much are nearby competitors selling?How many guests are there?Such information.

Exact numbers are hard to come by.But even if you can't find out exactly, you need to have some way of estimating to some extent.How many do you know?

Here, as part of the “free market research” series, we will specifically introduce one of the methods for conducting a simple and free sales survey of competitors.Use something that you would throw away if you weren't conscious of it.It's a piece of paper.

Things to do when visiting a competitor

It doesn't have to be a competitor store, but if you want to know the sales of a certain store or how many customers it has, there is something I would like you to do.

If you go to a competitor store, ①"something"Make sure.And ②"something"get the … Now, for ① and ②"something"what is the word that goes in

The first thing I would like you to do is ①"Number of cash registers"Please Confirm.You may go to supermarkets, convenience stores, fast food restaurants, and many other places, but please check this the moment you enter.

Then somehow ②"receipt"Please getYou can also do your own shopping.Or, although I can't say it out loud, there are places where discarded receipts are piled up.

In my case, I always pick up receipts when they fall.Because it is a treasure trove of information.

How to read and analyze collected receipts

How to read the collected receiptsThis videoexplained using the real thing.I think it's easier to understand than the text, so if you're going to try it yourself, please refer to it.We recommend that you first try it at a store with a small number of cash registers.

First, check where the "registration number" is written on the receipt, and take out only the receipts with the same registration number.

Next, check if the receipt was output at "hour and minute", and compare the receipts on the same day, arranging them in chronological order.The date is always stamped somewhere.

Then you'll likely find a number somewhere on your receipt that increases over time.There is a high possibility that this is the number of items that have passed through the cash register, the transaction number (also called transaction), so we will focus on this number.By subtracting, you can estimate the number of transactions by time period.

It should be noted that there is no guarantee that this number is a direct representation of the number of times the checkout was passed on that day.It would be nice if the counter was reset to zero when the store opened in the morning, and the transaction number was stamped in the order of 1, 2, 3, and so on. will be split.So, record this incrementing number and subtract the previous hour's number from the later hour's number to estimate the number of transactions per hour.

Multiply the number obtained in this way by the estimated average spend per customer to estimate the sales.At the bottom of the same receipt is the amount paid.Using that number, you can get a rough average per customer.

A receipt is a treasure trove of information

Receipts are evidence that reflects the fact that a transaction has actually taken place, so they contain a lot of valuable information.Depending on how you look at it, you can see the number of transactions, and you can also estimate the average spend per customer.Purchase items are also written, so you can see what items are selling and what combinations of items are being purchased.

So don't throw away the receipt and keep it.Don't just keep it, go pick it up positively.In store development, I think that such an attitude is necessary on a daily basis.However, let's do it to the extent that it is not suspicious.I hope you do well.

Also, when you buy something at a store, for example, if you want to buy food and drink as a set at a fast food restaurant, please buy it in two batches.Then you can see the change in the receipt, so you can see where the number of transactions is displayed on the receipt.

So, if there is money to throw away, there is money to pick up. It was a story to make effective use of "receipt".

Our YouTube channelI also uploaded a mini lecture on , so please take a look at it too.