What is the essential reason why the sales forecast is off?What should I do to get closer to a winning prediction?Why is it not possible to hit by simple regression analysis alone?Let's talk about the basics of sales forecasting.
Blog - “Store Development Practical Course” Seminar Instructor’s Column
Category: Sales forecast/Existing store analysis
What if the sales forecast doesn't show a clean trend?Using the relationship between store area and forecasted sales as an example, we will explain a simple method that uses two simple regression analysis formulas.
Sales forecast for new properties that many people are worried about "I can't hit" or "I don't know how to do it".The knowledge of statistics and Excel, which is essential for sales forecasting in store development, is directly explained in practice, using only junior high school mathematics.
What is the relationship between traffic volume in front of the store and store sales?Based on the painful experience of a roadside store on a strong flow line, where predictions were greatly missed, he explains how to view the traffic volume in front of the store and important points to check other than the number of passersby.
Visibility of stores and properties, visible or invisible?This is an annoying word for store developers, which often becomes a point of contention when making property decisions.Explains the concept of quantification and sales forecasts, and points to note in practice.
A veteran real estate agent can serve as a model as a hint for thinking about the property presentation of an ideal store developer.Remember when you rented a house and when the property was in condition?What kind of explanation do you want?What kind of explanation do you think you will refuse if it is such an explanation?Think about it.
The important thing to keep in mind when making a presentation is to not say only good things about the property.Of course there are negative factors, so please think that there is no such thing as a perfect property that has only factors that sell and no factors that do not sell.It's the same as not trusting people who say only good things.
It is a memory story of a poor presentation that was "immediately out".The lesson to be learned is that it is dangerous to leave the property presentation method to each store development staff, and that it is dangerous to start the property explanation from the explanation of the property itself.
Property and location evaluations are important in sales forecasts, so you may think that you should talk about them as soon as possible, but there is a danger.There is a risk of not being able to create a "story about how sales are determined" that should be grasped when forecasting the sales of your own store, and a risk of not being able to obtain approval for opening a new property at a meeting.
If the factor is our own store < competitor store, it will have a negative impact, but if it is the other way around, it should be considered that it is less likely to be affected.Factors include the store's supply capacity, such as seating capacity and staff numbers, as well as location.When considering competition, evaluate not only numbers but also characteristics such as scale and location.